Excellence line - dyes for various hair types with caring components. Created by the French chemist Chuellier, it was the first paint in France with a creamy formula that does not flow and is evenly distributed over the entire length of the hair.

Benefits and Features

Unlike other hair dyes, L'Oreal Excellence contains a caring serum with keratin, which reduces the harmful effects of coloring and spares the hair structure. The color cream contains nourishing pro-keratin, and the setting balm gives the hair shine and smoothness.

Other benefits of paint:

• triple protection against reagents;
• creamy structure is evenly distributed throughout the hair and does not flow;
• saturated color for 6 weeks;
• does not grease or dry out hair;
• light colors do not require preliminary clarification;
• intense shining shine;
• pro-keratin and ceramides spare the hair structure;
• completely paints over gray hair;
• suitable for home coloring.

Composition and active ingredients

Excellence hair dye (the palette is presented below) contains active substances:

• coloring agents for an active and radiant color;
• ceramides - nutritional components;
• pro-keratin - an emollient that preserves hair structure;
• ionene G - antistatic.

Staining safety

This hair dye is considered one of the most harmless. Thanks to its thick, creamy texture, it does not get into the eyes and does not flow, it contains a triple protection against harmful substances. A special coloring serum neutralizes the harmful effects of coloring, and a protective balm returns shine and elasticity to the hair, even with strong exposure (lightening dark hair).

During rinsing, paint should not get into the eyes. To prevent this from happening, the head is thrown back, and the coloring matter is washed off with a special shampoo and a thick stream of water. If there are lesions, open wounds on the face or scalp, staining is delayed for several weeks until complete healing.

How long does the color last

Average durability of bright colors - 6 weeks. Dyes with a large amount of black and brown pigments stay on the hair much longer. After 2 months, it is recommended to repeat the staining.

Opinions of professional hairdressers about paint

Excellence hair dye (the palette of shades is very diverse) is considered one of the best paints of the L'Oreal brand. Professionals use it on a par with salon dyes.

In their reviews, experts noted the durability of the paint, the correspondence of the shades to the description, the naturalness of the color, the absence of the "wig effect", when the hair becomes dull and unnaturally uniform. At the same time, the quality of the paint is not inferior to expensive professional dyes, so hairdressers recommend using L'Oreal Excellence for salon dyeing.

It is included in the kit

• protective serum (applied before staining);
• cream paint;
• color developer;
• comb applicator for even application;
• gloves;
• instructions for use.

Creme line palette

The paint contains 27 shades, divided into 5 lines: Creme, Resistant Gray, Browns Extreme, Reds Extreme and Blondes Extreme.

The Crème line contains 27 shades with a creamy texture (line name):

• 01 - natural light brown with super strong lightening. It is used as a brightener without tint. The dye lightens the hair, but does not give a pronounced yellowness;
• 03 - dark ash-colored cold super lightening tone. A lightener that gives a cold shade on the hair, close to silver. Used for basic brightening;
• 10 - light light blond lightening. The lightest tone in the blond palette, suitable for lightening strands before toning;
• 13 - warm nordic blond (legendary).Warm, slightly golden sunny shade with pearl shimmer and ash tints;
• 21 - light pearlescent tone (another brightening composition). Natural pinkish-cream shade with a pinkish pearlescent tint;
• 9 - blonde shade of light brown. Golden blond with reddish tints;
• 1 - light blond tone (another ash tone). Delicate shade of blond with ash tints, reminiscent of rosewood;
• 32 - golden warm sensational blond. Light, pearl shade with a pronounced pink undertone and slightly peach reflections;
• 3 - golden light brown shade. Warm shade of blond with a pronounced golden glow;
• 03 - captivating blond - a tone close to nut color;
• 1 - light blond natural tone with an ash tint. Pinkish-blond-silver cold tone with a lot of mother-of-pearl;
• 12 - caramel pink blond. A complex blonde shade with pinkish, golden, plum and ash microparticles;
• 6 - dark blond shade. Natural shade of light brown hair without a pronounced ash or chestnut shade;
• 02 - deep chestnut color (legendary chestnut). Slightly reddish brown tone;
• 13 - a dark blond shade with a beige undertone. Warm shade of light brown, close to nutty with golden tints;
• 32 - dark blond color with a beige tint. Light brown tone with a pinkish and delicate beige glow, reminiscent of a light chestnut;
• 35 - chocolate chestnut color. Light chestnut shade;
• 5 - light chestnut tone. Intense brown color with pronounced coffee tints and a lot of mother-of-pearl;
• 02 - iridescent chestnut reddish tone (seductive chestnut). Intense shade of chestnut color with red tints, close to non-intense mahogany;
• 32 - golden light chestnut shade. Chestnut with reddish-cognac tints;
• 4 - chestnut. Intense brown color reminiscent of coffee;
• 02 - cold reddish brown tone;
• 15 - cold brown (frosty chestnut). Intense brown with reddish purple tints and a lot of mother-of-pearl;
• 32 - golden chestnut color. Intense bright color reminiscent of black tea or cognac;
• 3 - dark tone reminiscent of coffee - cold brown tone with a lot of silvery sheen;
• 2 - dark brown - a very dark shade close to dark blond;
• 1 - classic black - color without blue and violet tint, classic black with a lot of cold shine.

Resistant Gray palette

A line of natural shades close to the natural hair color.

Contains 8 basic tones:

• 9 - very light natural light brown blond - the lightest natural shade in the line;
• 13 - a warmer tone reminiscent of a light chestnut;
• 1 - cold tone of an ashy shade with a lot of silver;
• 8 - natural shade of light brown hair;
• 1 - an ashy shade of light brown. Cold shade of natural light brown hair color, but without pronounced nacre;
• 7 - natural light brown tone;
• 41 - nutty - reddish, close to the natural shade of light chestnut;
• 13 - dark blond beige - a rich shade with a natural shine, close to beige.

Browns Extreme palette

Noble chestnut shades from light to dark.

The palette contains 6 colors:

• 35 - chocolate chestnut - reddish shade of hair;
• 15 - frosty chestnut - cold tone reminiscent of dark chocolate with intense shine;
• 5 - light chestnut - an intense shade of chestnut with a lot of golden sheen;
• 4 - chestnut - dark tone reminiscent of strong black tea;
• 3 - dark chestnut - very dark cold shade;
• 46 - dark blond copper-red - a reddish shade of brown.

Reds Extreme palette

The old palette of shades featured reds and copper tones.They are not in the modern palette, but they may be released in an updated version of the product.

Blondes Extreme palette

The palette contains 4 super lightening shades and 4 natural blonde shades.

Super lightening tones:

• 01 - natural light brown, very light shade, very light shade with an equal amount of pearlescent, beige and golden pigments;
• 03 - cold ash blond, very light cold tone with a lot of silvery sheen;
• 10 - very light tone - very light tone with a cold glow, but without a pronounced ash tint;
• 21 is a complex, pinkish-blonde color with a lot of reflective sheen.

The rest of the blonde shades are more natural:

• 13 - golden or legendary blond. A warm shade with golden shiny micro-particles and a warm sheen, but without pronounced yellowness. Resembles very light gold;
• 32 - creamy golden sensational blond. Golden shade with a slight reddish sheen, but without pronounced yellowness;
• 12 - beige-pinkish mystical blond: a complex shade with a lot of plum, pink, reddish and golden microparticles and a lot of cold mother-of-pearl;
• 1 - a very light blond shade of ash - a light natural shade, close to a natural blond.

Loreal Excellence 10 palette

• 0 - deep black - classic black color without blue;
• 3 - golden chestnut - brown tint, close to chocolate;
• 35 - spicy chocolate - a tone close to cognac, chocolate with a lot of red pigments;
• 6 - cherry chestnut - a reddish shade close to pomegranate;
• 15 - chocolate chestnut - pronounced cold brown tone;
• 0 - very, very light chestnut - a cold shade, close to light brown and ash;
• 13 - frosty beige - cold shade with a lot of mother-of-pearl;
• 02 - light light blond delicate - very light warm shade of blonde;
• 13 - light light blond beige - a warmer shade than the previous one.

How to choose the right shade for your hair

The choice of shade depends on the color type and image.

The following tones are recommended for blondes:

• to change the natural color, light lightening - brightening blondes;
• for coloring, ombre and toning hair - light, warm blondes;
• to get a natural color, light blond shades are suitable;
• light chestnut or dark blond tones will add volume to the hairstyle.

The choice of shade depends on the color type. For blondes of a spring color type with warm peach or apricot skin, golden blondes, nutty and light chestnut shades are suitable.

If the skin and eye tone is cold, light brown, cold or slightly pinkish shades will look harmonious. Coloring in dark tones is recommended for owners of cold skin tones (summer color type).

The following shades are recommended for light brown women:

• for light lightening - ash cold shades or brightening blond 03;
• light brown and pearl shades darker than the natural color by 1 tone will help to refresh the natural color;
• chestnut and chocolate colors with a minimum amount of copper pigments will be emphasized;
• black or dark brown is recommended for fair-skinned people.

Owners of red hair (spring and autumn color type) are recommended the following tones:

• for lightening and blonding hair, highlighting strands: nutty, warm golden tones;
• completely lightening the hair is not recommended due to the strong red pigment;
• the volume of chestnut and red-chestnut shades will be emphasized;
• for coloring experiments, the darkest color is dark brown, but not black.

Brown-haired women are recommended colors darker than the natural tone of the hair. But it is recommended to use a shade darker than the natural tone, otherwise it will not fall on the hair. The most suitable shades are black, dark brown, dark chestnut.To make the hair lighter, lightening is recommended, after it - coloring to give the final shade to the hair.

Instructions for dyeing hair with paint Loreal Excellence and Loreal Excellence 10

Excellence hair dye (the palette is presented above) does not require special dyeing skills.

The procedure can be carried out at home step by step:

1. before dyeing, the hair is covered with a protective serum. It is not recommended to wash your head before painting;
2. a protective oily cream is applied to the scalp around the scalp to prevent unwanted staining;
3. the dye is squeezed out into the tube and applied to the hair. To facilitate the process, it is recommended to use a brush attachment;
4. the paint lasts for half an hour and is washed off with warm water. To prevent the coloring matter from getting into the eyes, the hair is thrown back under a stream of water. The paint is washed off until the water is completely clear;
5. balm is applied to the hair for 2-3 minutes;
6. then washed off with warm water.

Excellence 10 staining takes 10 minutes.

Apply the paint step by step as follows:

1. the oxidizing agent and the coloring matter are mixed;
2. quickly applied to hair;
3. after 10 minutes they are washed off with warm water;
4. after dyeing, it is recommended to apply a special balm to protect the hair for 2-3 minutes, then rinse.

Release form and price

The form of release for the paint is unchanged: a set with a serum, a coloring agent, an oxidizer, a regenerating balm, gloves, a special brush and instructions.

Excellence is a hair dye that is sold at different prices (the cost of shades from different palettes can vary significantly). It is not recommended to buy it "hand-held" in order not to get a fake. The average price in Magnit stores is 301 rubles without discounts and promotions.

Prices in other stores - Moscow - from 280 and above, St. Petersburg - from 300 and above, the price by regions - from 300 and above.

Where to buy paint

Experts do not recommend buying paint in crossings, stalls, in the market and in small stores. High-quality goods are purchased in large chain stores "Magnet-Cosmetic", "Podruzhka", "Il De Bote", "Sangi Style" and others. In online stores, paint is ordered only from trusted sites.

Excellence hair dye is one of the highest quality and most inexpensive dyes compared to professional dyes. Her palette is notable for its naturalness and the absence of flashy shades, and the resulting color does not differ from each tone shown in the photo.

Article design: Mila Friedan

Video about the beauty of Loreal Excellence

Review of Loreal Excellence paint: